Boundary Bites Blog
My Soul Needs to Heal
It was late January of 2016 when I attended my women’s mastermind group against the advice of just about everyone. Two days earlier, I had been in a car accident, my poor little Toyota Corolla flipping 5 times before coming to a stop on the shoulder of the parkway....
What You “Should” Be Doing During the Pandemic
How’s your sleep? With this pesky global pandemic, I (shockingly) haven’t been sleeping the best. I fall asleep early, but sometime around 3 am, that restful night goes the way of the dodo bird. Maybe that’s due to the extra dog I’ve got in my bed (I’m fostering since...
When Did Your Ketchup Expire?
My refrigerator is a very scary place. Not like Ghostbusters scary with an evil dog/monster creature that will ultimately lead to possession. It’s not even a “Bachelor Fridge,” a barren wasteland with a case of beer and three-week old pizza languishing in the box. No,...
13 Mistakes Entrepreneurs Make
Welcome to entrepreneurship... the ups, the downs, and the days when those ups and downs come so quickly that you feel like you're on a roller coaster just minutes after scarfing down every fried food the amusement park had to offer. If you're lucky, you come from a...
Confessions of a Workplace Martyr
Do you remember any of your High School or college jobs? I worked my way through undergrad and graduate school as a bank teller and then a Customer Service rep in one of those "supermarket banks." Yeah, it was about as much fun as it sounds. Maybe it's because I'm...
When Aligning with a Nonprofit WON’T Help Your Business
If you've been reading any of my posts, you keep hearing how wonderful it is to collaborate with a nonprofit. You've learned some of the benefits, the reasoning behind it, how to choose your nonprofit, and did I mention how wonderful it is? But it doesn't always...
A Flawless Sales Process
I toyed with naming this piece "Holy Crap, We Bought a Timeshare" but since the transaction was reversed, I'm not sure that's appropriate. Have you ever been able to emotionally detach from a sales pitch? Not your own, of course. Have you ever been sitting there...
Safe vs. Risky Cause Marketing
Right now, you may be looking for a way to stand out from your competition. You may have realized that there are hundreds (if not thousands) of people out there who do what you do, and it’s time to differentiate yourself and your business. You may have come across the...
Five Business Lessons Learned at Content Marketing World
Conferences, workshops, trainings… oh my. They can be exhausting. Between the schmoozing and searching for swag, and all the information presented, you’re lucky if you walk away with a few tidbits of knowledge. And a sloth. Hopefully, you got a stuffed sloth wearing a...
Overcome the Fear of Sales Rejection
“It’s so hard to sell myself.” Have you ever said that? I was having lunch with a new friend yesterday at a conference when he uttered those very words. It’s something I’ve struggled with for years, so my heart went out to him. There is something inherently difficult...
The First Rule of Cause Marketing
People are inherently good. Now of course, there are exceptions to this rule. And, those exceptions all seem to be in front of me in traffic when I’m in a rush to get somewhere. But, this is beside the point. People are inherently good. My next book, Do Good to Do...
Should I Tell My Story?
You've spent all this time crafting your company story. You're excited about how well it captures the challenges you've faced and overcome. You feel that it communicates the essence of your business to potential customers. You're feeling pretty good about yourself......
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