Boundary Bites Blog
Safe vs. Risky Cause Marketing
Right now, you may be looking for a way to stand out from your competition. You may have realized that there are hundreds (if not thousands) of people out there who do what you do, and it’s time to differentiate yourself and your business. You may have come across the...
Five Business Lessons Learned at Content Marketing World
Conferences, workshops, trainings… oh my. They can be exhausting. Between the schmoozing and searching for swag, and all the information presented, you’re lucky if you walk away with a few tidbits of knowledge. And a sloth. Hopefully, you got a stuffed sloth wearing a...
Overcome the Fear of Sales Rejection
“It’s so hard to sell myself.” Have you ever said that? I was having lunch with a new friend yesterday at a conference when he uttered those very words. It’s something I’ve struggled with for years, so my heart went out to him. There is something inherently difficult...
The First Rule of Cause Marketing
People are inherently good. Now of course, there are exceptions to this rule. And, those exceptions all seem to be in front of me in traffic when I’m in a rush to get somewhere. But, this is beside the point. People are inherently good. My next book, Do Good to Do...
Should I Tell My Story?
You've spent all this time crafting your company story. You're excited about how well it captures the challenges you've faced and overcome. You feel that it communicates the essence of your business to potential customers. You're feeling pretty good about yourself......
Don’t Just Set it and Forget it
Confession time. I love infomercials. Like seriously love them. Sometimes, my dad and I will sit around for hours watching all the cool "As Seen on TV" products. I may have even purchased a few in my day. Yep, I had the Perfect Pancake maker (although I believe that's...
No One Cares About You (Or Your Products)
OMG, Sheryl. That's so mean! Don't worry, I didn't mean it that way. I'm sure you have family, friends, and possibly a furry creature or two that loves you. When I say that no one cares about you, I'm talking about in business. That's not much better. Fair enough....
Traditional vs Self Publishing
One of the most common questions I get as a book coach is "What's the difference between Traditional and Self Publishing... and which one is right for me?" The following is adapted from my forthcoming book Book Writing for Busy People. Pre-order your copy today....
What’s Your Why?
The following is an excerpt from the forthcoming book "Book Writing for Busy People." Learn more at www.bookwritingforbusypeople.com. Writing a book is hard. Wait... why am I telling you this? Because if you think that you're going to sit down at your computer one...
Understanding your Audience
The following piece is an excerpt from my new book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. The book is now available at www.onceuponabottomline.com. Before you set out to write your first word, you'll have to answer an all-important...
Cause Marketing to Improve your Business and the Community
Ever wonder how you can improve your business and the community at the same time? The answer is Cause Marketing. The following is an excerpt from my forthcoming book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. Take your business owner hat...
The Power of Storytelling in Business
The following is an excerpt from my new book "Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales." Do you remember when you were a little kid? You'd get ready to go to sleep, dress in your favorite superhero pajamas, snuggle into bed and pull the...
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