Oct 14, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
If you’ve been reading any of my posts, you keep hearing how wonderful it is to collaborate with a nonprofit. You’ve learned some of the benefits, the reasoning behind it, how to choose your nonprofit, and did I mention how wonderful it is? But it...
Oct 3, 2019 | Business, creativity, sales, storytelling for business
I toyed with naming this piece “Holy Crap, We Bought a Timeshare” but since the transaction was reversed, I’m not sure that’s appropriate. Have you ever been able to emotionally detach from a sales pitch? Not your own, of course. Have you ever...
Sep 12, 2019 | Business, content, creativity, non fiction, storytelling for business, website content
Conferences, workshops, trainings… oh my. They can be exhausting. Between the schmoozing and searching for swag, and all the information presented, you’re lucky if you walk away with a few tidbits of knowledge. And a sloth. Hopefully, you got a stuffed sloth wearing a...
Sep 6, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
“It’s so hard to sell myself.” Have you ever said that? I was having lunch with a new friend yesterday at a conference when he uttered those very words. It’s something I’ve struggled with for years, so my heart went out to him. There is something inherently difficult...
Aug 31, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
People are inherently good. Now of course, there are exceptions to this rule. And, those exceptions all seem to be in front of me in traffic when I’m in a rush to get somewhere. But, this is beside the point. People are inherently good. My next book, Do Good to Do...
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