Jul 5, 2018 | storytelling for business
The following piece is an excerpt from my new book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. The book is now available at www.onceuponabottomline.com. Before you set out to write your first word, you’ll have to answer an...
Jun 25, 2018 | book, Business Philanthropy, non fiction, storytelling for business
Ever wonder how you can improve your business and the community at the same time? The answer is Cause Marketing. The following is an excerpt from my forthcoming book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. Take your business owner hat...
Jun 19, 2018 | storytelling for business
The following is an excerpt from my new book “Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales.” Do you remember when you were a little kid? You’d get ready to go to sleep, dress in your favorite superhero pajamas, snuggle into...
Jan 31, 2018 | audience, book, writing, Writing coach
You probably wouldn’t start writing a book without knowing what it’s going to be about. So why would you write a book before you know who your audience is? That’d be like going to the store to buy a Christmas present, but not actually knowing who...
Jan 24, 2018 | non fiction, publishing, writing
You are going to write a book. You are putting your time, energy, and genius into a legacy. Hooray! How will you share your brilliance with the world? Awww man. I just decided to write it. Can’t I finish the book before I have to make another decision? Well, you...
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