Jun 19, 2018 | storytelling for business
The following is an excerpt from my new book “Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales.” Do you remember when you were a little kid? You’d get ready to go to sleep, dress in your favorite superhero pajamas, snuggle into...
Jan 31, 2018 | audience, book, writing, Writing coach
You probably wouldn’t start writing a book without knowing what it’s going to be about. So why would you write a book before you know who your audience is? That’d be like going to the store to buy a Christmas present, but not actually knowing who...
Jan 24, 2018 | non fiction, publishing, writing
You are going to write a book. You are putting your time, energy, and genius into a legacy. Hooray! How will you share your brilliance with the world? Awww man. I just decided to write it. Can’t I finish the book before I have to make another decision? Well, you...
Jan 17, 2018 | book, creativity, ghostwriting, writing
No, that wasn’t a typo. Not everyone out there should write a book. There are good reasons to pour your heart and soul (and several months of your life) into a manuscript. However, there are also plenty of bad ones. Whether you complete the journey or leave your...
Jan 10, 2018 | book, book coach, creativity, writing, Writing coach
Two years ago, I brought on a new editing client. There were two authors, and the book had already gone through a content edit so I was hired to fix the grammar and punctuation. Easy peasy. (Unless you’ve read about my comma obsession). I always read a chapter...
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