Oct 24, 2019 | Business, Business Philanthropy, cause marketing, Entrepreneurial Skills, nonprofit, personal development, resilience, storytelling for business
Welcome to entrepreneurship… the ups, the downs, and the days when those ups and downs come so quickly that you feel like you’re on a roller coaster just minutes after scarfing down every fried food the amusement park had to offer. If you’re lucky,...
Oct 14, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
If you’ve been reading any of my posts, you keep hearing how wonderful it is to collaborate with a nonprofit. You’ve learned some of the benefits, the reasoning behind it, how to choose your nonprofit, and did I mention how wonderful it is? But it...
Sep 16, 2019 | Business Philanthropy, cause marketing, content, creativity, nonprofit, Service, storytelling for business
Right now, you may be looking for a way to stand out from your competition. You may have realized that there are hundreds (if not thousands) of people out there who do what you do, and it’s time to differentiate yourself and your business. You may have come across the...
Sep 6, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
“It’s so hard to sell myself.” Have you ever said that? I was having lunch with a new friend yesterday at a conference when he uttered those very words. It’s something I’ve struggled with for years, so my heart went out to him. There is something inherently difficult...
Aug 31, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
People are inherently good. Now of course, there are exceptions to this rule. And, those exceptions all seem to be in front of me in traffic when I’m in a rush to get somewhere. But, this is beside the point. People are inherently good. My next book, Do Good to Do...
Jun 25, 2018 | book, Business Philanthropy, non fiction, storytelling for business
Ever wonder how you can improve your business and the community at the same time? The answer is Cause Marketing. The following is an excerpt from my forthcoming book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. Take your business owner hat...
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